Design Bay Area: The Future Started Here

We unite and empower the design, arts, and culture sectors across the San Francisco Bay Area’s nine counties. We create opportunities for designers, businesses, and organizations to thrive, positioning the region as a leader in innovation, sustainability, and community impact. Through local and global partnerships, we amplify the influence of design on society and culture.

Our Vision

We believe our communities should thrive culturally, technologically and economically with access to design for all.


Strategic Pillars
Unity in Variety

The San Francisco Bay Area is home to several design organizations. DesignBayArea’s role is the leading organization in the region to align the various design groups by leveraging common goals through shared activities and programming while not seeking to replace distinct interests.


Place-Based Engagement

The San Francisco Bay Area is a large region made up of 9 counties and our community is not confined by one zip code and neither are we. We embrace an approach without boundaries, creating authentic experiences rooted in the places where our community lives and works, engaging directly to cultivate deeper relationships and meaningful collaborations.

Civic Involvement

With the societal impact of design endeavors taking center stage, an emphasis on ethics and civic responsibility becomes paramount in design for the 21st century. Such involvement includes working with our municipal government to secure a design voice in the public discourse with the end-goal of improving the experience of our city be it through active participation in existing efforts to create a design led region.

Sustainability

With the climate crisis upon us, the Bay Area design community is a leader in sustainable methods and products. DesignBayArea keeps sustainability front and center throughout all our actions and productions.

Go International

The Bay Area finds itself at the crossroads of many economic, social, and cultural intersections as well as being an international travel hub bridging North America with the Pacific. Design Bay Area furthers its role in the global design community by leveraging these uncommon qualities that few cities enjoy through a number of efforts: from potential partnerships with our sister cities around the world and international events produced by Design Bay Area attracting design enthusiasts from all over.


Leadership

Alana Washington
Board Chair, Co-Founder
Biography

Clement Mok
Treasurer/Secretary, Co-Founder
Biography

Dawn Zidonis
CEO, Co-Founder
Biography


Our History

DesignBayArea was founded in 2021 by Alana Washington, Clement Mok and Dawn Zidonis in memory of August de los Reyes who believed in community and inclusivity. DesignBayArea produces events throughout the year in all 9 counties, offers resources and economic opportunities for the local and international design community and produces San Francisco Design Week, Design Healdsburg, Design Palo Alto and Design Sausalito, annual design festivals that spans the SF Bay Area.

Thank you to our Co-Founder August de los Reyes, for your dedication in building this project with us from the ground up. Even though you left us too soon, your legacy lives on through the Bay Area design community and San Francisco Design Week. San Francisco Design Week is funded by a gracious financial gift from the Estate of August de los Reyes.


Our Visual Identity

Our visual identity was designed by Mucho. Channeling the optimism, warmth and openness of the Bay Area with the flat, vertical side representing the Pacific and each ray pointing to the 9 unique counties which make up the Bay Area. The brand was developed around the concept of ‘West Coast Energy’ the new symbol is reminiscent of a spark, or sun, shining back from the Coast. The symbol also creates a large letter ‘D’ for Design. The color palette represents the ‘Golden Hour’ — a unique light that hits the Bay Area and California at the end of each day as the sun sets in the West, featuring ‘International Orange’ — the color of the Golden Gate Bridge. The typography is also unique to the region, designed by Lucas Sharp of Sharp Type based in the Bay Area.


Design Ambassadors

Our Design Ambassadors are selected as leaders to represent our communities diverse set of disciplines and also distinct regions to represent the nine counties of the SF Bay Area. They act as ambassadors, advisors and represenatives for the Design Bay Area organization.

Sam Seidel / Stanford d.school
Design Education/South Bay Ambassador

Stanford d.school Director of Products and Publications and Co-Director of K12 Lab | Full Bio

Tara Tan / Strange Ventures
Venture + Design Ambassador and Venture Series

Strange Ventures General Partner 

Mike Nicholls / Umber Magazine
Publishing / East Bay Community

Umber Magazine, Mike Nicholls Studio Founder/Creative Director

Photo Credit: Bethanie Hines

Natalia Kowaleczko / PACT

Theme Partner 2024, San Francisco

Founder + Creative Lead, pact.studio

Everett Katigbak / ANTHROPIC
Emerging Tech

Brand Creative Director, Anthropic

LinkedIn

Tony Mingo / PACT
Theme Partner 2024, San Francisco

Partner + Engagement, pact.studio

Cecilia Caparas Apelin / Ciel
Marketing Strategy Ambassador, Berkeley

CEO + CoFounder Ciel Creative Space

Robert Klein / Consultant
Engagement: App Roll-out

LinkedIn

Paul Pavlak / SkLO
Design Healdsburg Initiative

Partner + Lead Designer, SkLO

Photographer credit: Bryan Meltz

Karen Gilbert / SkLO
Design Healdsburg Initiative

Partner + Lead Designer, SkLO

Photographer credit: Bryan Meltz


Support Team

Coralie Langston-Jones
Public Relations + Producer
Social Blueprint

Chloe Jackman
Photography
Chloe Jackman Photography

Mariya Shpungina
Community Coordinator + Events
LinkedIn

Vince Cimo
Video + Virtual Tech
Empowered Streaming

Rob Villanueva
Photo + Video
RVSF


In Memoriam

August de los Reyes
Co-Founder, Design Bay Area
Biography

Thomas Ingalls
Founder, Ingalls Design
Interview



Thank You

Thank you to our partners at Retronyms Labs for the development of the website and Mobile App. Retronyms excels at using design, engineering, and strategy to bring integrated-technology experiences to life.

To Christopher Simmons and the Board of Directors of the San Francisco Chapter of AIGA SF for planting the seeds and starting San Francisco Design Week in 2006. In 2011, Dawn Zidonis took over the reigns and built the event into an international design festival. In 2021 Design Bay Area acquired the brand and has been producing the event ever since.


Main Sponsors

Mucho SF
We design meaningful brands for visionary companies.

Learn More

Pact Studio
We discover & express inspired, one-of-a-kind brand identities that make an impact.

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Retronyms Labs
We combine design, engineering, and strategy to bring integrated-technology experiences to life.
Learn More