Where
Letterform Archive 2325 Third St. Floor 4R
San Francisco , CA 94107
When
September 19, 2024
5:30 pm – 8:30 pm
August 3, 2024 • Posted by Design Bay Area
Designer of the original NASA worm logo publishes book
Hosted at Letterform Archive by AIGA San Francisco, features an expansive visual presentation by Richard Danne with projects from his stellar new book: “Shooting for the Stars,” a six-decade celebration of timeless design. The book’s 248 colorful pages include successful programs / projects which have stood the test of time – for diverse clients like NASA to FIT; Paramount to AT&T; large budgets to small; all with strong concepts and enduring design solutions.
Each project is captioned with a date to appreciate the longevity of the design. Plus, many stories of how the projects evolved, some in surprising ways. ie: The author being stranded after a presentation in Saudi Arabia, with a total lock-down of airspace.
There is also much about Danne’s history of design leadership / service: U.S. president of AGI; national president of AIGA; and founding president of AIGA / NY; commitments which went well beyond his own practice and for the good of all. He’s been honored with: the AIGA Medal; the AIGA / SF Fellow Award, three U.S. Presidential Awards for Design Excellence; NASA’s Exceptional Public Achievement Medal.
“He’s a leader, gentleman, and one-of-a-kind shining star in our vast design galaxy.” Dana Arnett, former AIGA president, founder & chairman, VSA Partners, Chicago, IL
Simply put, Richard’s presentation and book offer an animated long view of our profession and its evolution.