Where
UC Berkeley’s Jacobs Institute for Design Innovation 2530 Ridge Rd
Berkeley, CA 94709
When
October 20, 2025
5:30 pm – 6:30 pm
September 10, 2025 • Posted by Design Bay Area
Hosted by UC Berkeley’s Jacobs Institute for Design Innovation, Design Field Notes is a lecture series where we invite the public to the UC Berkeley campus for conversations with makers, designers and artists who are contributing to shaping the future through design.
Join us Monday, October 20th at 5:30 PM for a talk with Dr. Ivan Poupyrev, an award-winning inventor, scientist and designer working at the forefront of interaction designhe blends digital and physical realities in everyday objects, devices, and the living environment, fusing human and artificial intelligence.
Currently the CEO and co-founder of Archetype AI, he is pioneering a new form of artificial intelligence, Physical AI, that will empower everyone with an unprecedented understanding of the physical world around them. To deliver on that mission, Archetype AI is building a multimodal AI foundation model, called Newton, that fuses real-time sensor data with natural language to allow people to ask open-ended questions about the world around them – and take informed action to make it better.
Considered one of the foremost interaction designers globally by Fast Company and recognized by prestigious awards such as the National Design Awards, Cannes Lion Grand Prix, and others, Ivan has spearheaded the creation and implementation of groundbreaking technologies facilitating seamless integration of digital and physical interactivity into the fabric of everyday life. His illustrious career spans collaborations with industry giants such as Sony, Disney Imagineering, and Google, where he spearheaded groundbreaking initiatives such as interactive textiles and miniature radars to enable various devices to intuitively respond to human gestures and movements, inventions that he delivered in multiple products on the market. With Archetype AI, he is on a mission to use the power of artificial intelligence to solve real-world problems – empowering people and organizations with an understanding of the physical environment that wasn’t previously possible.
Our Design Field Notes host is Pierluigi Dalla Rosa, a designer and educator with over a decade of experience in designing with emerging technologies, on and beyond screens. See our website for the complete calendar of Fall 2025 Design Field Notes events at Jacobs Hall.
Location:
Jacobs Institute for Design Innovation
2530 Ridge Rd, Berkeley, CA 94709, USA
* Enter from LeRoy Ave. for elevator access * Berkeley Downtown BART is a 20 minute walk to Jacobs Hall * Ample bicycle parking is available on the west side of Jacobs Hall off Ridge Road * Metered street parking is often available. Stadium Parking Garage is the closest campus public parking lot. After 5 pm, Ridge and Upper Hearst lots are available for public parking.